The projects will include the development of a product, a service, an application related to augmented reality, as well as data analysis and digitalisation which can be used in the aeronautical industry.Airbus Group SE, headquartered in France, launched a Corporate Accelerator called Airbus BizLab in 2015. They describe their goal as "...to speed up the transformation of ground-breaking ideas into valuable business propositions, all within an extended innovation eco-system. […] Airbus enhances its own access to – and knowledge of – the latest ideas, technologies and ways of working for the aerospace sector and beyond. Company employees, accustomed to working as part of a large enterprise, also learn from entrepreneurs adept at bringing new ideas to market as rapidly as possible."