Professionals and entrepreneurs under time pressure, and mothers following childbirth find it hard to lose weight while maintaining body tone and health in a sustainable manner. By providing exercise routines, diets and motivational measures in a customized, continuously learning fashion, Faya will address this problem at scale. Current apps do not leverage the power of AI and increasingly sophisticated smartphones to cater to lifestyles, goals, budgets, local produce availablity, psychographics, illness and injury history, body shape, and access to exercise facilities.