Startup 101: Protest or Pivot? How to Position Your Idea with User Research

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About this Event

After quick-and-dirty validation of your idea, now what? How do you know when to prioritize user feedback, iterate, or completely pivot? In this month's Hatch Startup 101 Session, Colleen Diez, DigitalOcean's Lead User Researcher, will present some easy and effective research tools to quickly understand and speak to your target customer.

You'll learn how to prioritize the right potential new features to build, how to target customers based on their internal motivations, and how to use quality metrics to iterate for launch.


6:00 - Doors Open/Registration

6:30 - Welcome by Samantha Tse (Developer Relations, DigitalOcean)

6:35 - Talk by Colleen Diez (Lead User Research, DigitalOcean)

7:00 - Q & A

7:15 - Reception/Networking

8:00 - Goodnight

This event is brought to you by DigitalOcean's global event series, Hatch Startup 101 Sessions, featuring curated talks, panels, and fireside chats designed for entrepreneurs and developers looking to build impactful software. We bring together the best in various regional startup ecosystems, to share stories from founders, builders, and creators.

About Colleen

Colleen Diez is currently the Lead User Researcher for DigitalOcean. A former XML / XSLT developer, she loves making connections, finding patterns in information, and telling stories about people and technology.

About Hatch

Hatch is DigitalOcean's global startup program that helps you grow your business. Spend less time worrying about cloud infrastructure and more time building great things. Explore, and follow the community on Twitter: #ItsHatchening

Preparing for the event

Missed last month's event? Watch "Painless & Efficient Ways to Perform Usability Testing" with Rafael Mojica, DigitalOcean's VP of UX. (Not a requirement, but helpful if you'd like to dive deeper.)

Light food & drink will be served.

Please bring government-issued ID for building entry.

All participants are asked to uphold DigitalOcean’s Events Code of Conduct to support a welcoming and inclusive environment.

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When & Where


101 6th Avenue Fl. 2 New York, NY 10013, New York, US





DigitalOcean is the world’s fastest growing cloud computing platform built for developers. Our mission is simple: we’re passionate about making complex infrastructure simple and delighting our customers with a seamless experience that brings them joy. New users can easily deploy a blazing fast cloud server with an intuitive control panel interface, or on a larger scale with the company's straightforward API.