The Seen Startup – Brand Development

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About this Event

The British School of Leadership and Management welcomes marketing and start-up consultant Alex Moorhouse


GCU London and the British School of Leadership and Management welcome Alex Moorhouse founder of the marketing consultancy Posito to talk about the insights shared in his book The Seen Startup. The talk forms part of a five part series covering the Entrepreneur Psychology, Idea Validation, Brand Development, Awareness Development and Scaling Success.

The workshop is intended for those interested in starting and growing their own business. Following Arrival and Networking the Workshop and Presentation by Alex Moorhouse will commence at 6:15pm and close with an opportunity for Question & Answers.

This is the first talk in the five part series. Stage 3: Brand development: The way that entrepreneurs can build a minimum viable brand (MVB) ;

Topics covered:

- Brand psychology

- Insights from over 100 of the most successful startups

- How to consider a brand in the online/offline worlds

- Brand evolution

- How to build a brand from scratch


To register, please sign-up via Eventbrite.

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When & Where

GCU London

40 Fashion St London E1 6PX, London, GB




GCU London

GCU London is a postgraduate university campus based in the heart of London's vibrant Spitalfields area. With a focus on Fashion, Luxury and a variety of business courses, GCU London offers a unique mix of Masters and MBA programmes. GCU London also offers specialised masters Risk Management, Banking and Finance, Public Health and Construction management.

Based in one of the London’s most attractive locations, the campus offers execptional student support, high quality teaching and links with international business.

An outreach branch of the award-winning Glasgow Caledonian University, it brings together leading academic staff from across Europe to deliver its highly respected courses.